Their earliest design choices, a menu of nostalgic photo filters and a square crop, laid the groundwork for a culture of perfection on the app by signaling to users that to post on Instagram is to enhance - and, in turn, to deceive.īook Reviews 'Facebook: The Inside Story' Reveals A Company Made In Its Founder's Image

Armed with their perspective, Frier is able to draw a line between each decision the founders made and the cultural consequences. can dramatically impact the way we live, and who is rewarded in our economy.'įrier's version of that story is rich with details, based on hundreds of interviews including sit-downs with the app's co-founders Kevin Systrom and Mike Krieger. 'The story of Instagram,' she writes, 'is an overwhelming lesson in how the decisions inside a social media company. Offline, restaurants, hotels, bookstores and museums around the world had designed their spaces to be Instagrammable.īloomberg reporter Sarah Frier's No Filter is a vibrant play-by-play of how Instagram reached that level of influence through the business of manufacturing coolness. Online, influencers and brands were profiting from the app.

The spread was like an Instagram feed pulled offline, but by that time the world - digital and material - had already bent to fit the app's standards. In 2018, shortly after hitting 1 billion users, photo-sharing app Instagram celebrated a flashy product launch in San Francisco with a lineup of its greatest hits: There were cruffins and avocado toast, areas for selfie-taking and a barista serving matcha lattes. Your purchase helps support NPR programming. Close overlay Buy Featured Book Title No Filter Subtitle The Inside Story of Instagram Author Sarah Frier

No filter by sarah frier